Community Engagement for Social Inclusion

Toolkit

Stakeholder Mapping

Beneficiary / Participants

Any group, starting with a small core and widening to larger group.

Objective

To identify stakeholders, players and potential

Description of the method

Any successful engagement process requires careful recruitment of participants. Mapping out existing and potential stakeholders and players contributing to and affected by the issue in hand has several purposes. Firstly, the process allows project organisers and organisations to evaluate existing channels of communication and those which have not been exploited or explored to date. Secondly, it can highlight any groups or demographics who are not connected or represented, but are present. Thirdly, it can provide a focus to where efforts should be spent to ensure the diversity of the area or issue is represented. The stakeholder map can include those target groups who may be directly involved and engaged in the project, but also ‘potential influencers’ who are useful to target for communication and dissemination throughout the project.

How to

The initial step of stakeholder mapping is to conduct desktop research to identify any networks, organisations and groups to engage in the project. Desktop research should not be dismissed in view of local knowledge as it can uncover less known support groups, networks and local businesses. The research can be a simple websearch of the local area and viewing local maps. The second stage is working with a focus group of up to 5 participants. Hold a workshop and ask participants to list any groups or networks they are already connected to. This may be funders, suppliers, neighbours. Write the answers on post-it notes. Once the list is exhaustive, begin to categorise the groups and networks, e.g. according to their involvement such as already active / potentially interested / hard to reach etc; or according to their role such as neighbours / service provider / communication channel / policy maker etc. Compare the lists with the results of the desktop research and categorise, with the participants, any groups that are not already included in the lists. From this workshop, the facilitator can take away the lists within the categories and either digitise or manually produce a poster of the results.

The final draft of the stakeholder map should be displayed in a public space (in the case of a community project) for a week or so, and passers-by are invited to add their ideas to the map, using post-its and pens provided. The stakeholder map will be updated to incorporate these additions and suggestions.

Time

2 hour workshop with core group 2 hours to digitise Several days to display map to a wider group for input. 1 hour feedback session

Resources